CITGO is the only supplier that's 100 percent dedicated to the independent distributor class of trade. So if you don't succeed, CITGO doesn't succeed.

And unlike other brands, CITGO believes no one knows your customers, your market or your needs like you do. That's why CITGO is the only brand that offers you the flexibility to leverage a nationally known brand while maintaining your individual way of doing business.

And CITGO backs it up with a wide variety of branding allowance programs.

Our cost-effective branding package appeals to retailers for many reasons:

• CITGO's branding package gives any location a distinctive look that's consistent with CITGO's image clean, crisp and modern. Our business partners are surprised at how easy it is to adapt retail stores to the CITGO standards.
• For new locations, the unique CITGO AMERISTORE^® design is the answer. Marketers who have built a CITGO AMERISTORE are benefiting from giving their CITGO that all-American, hometown feel.
• One bad experience can change a consumer's perception of CITGO forever. We address this through our Image Value Program. CITGO protects against poor image and cleanliness by surveying every location once a year.
• CITGO also offers some of the best competitive branding allowance programs in the industry.

Your image is our image. We're ready to help you keep things comfortable and consistent.