From Lake Champlain to regional events, CITGO customers are proven sports fans. They love the pure adrenaline rush that comes from being involved in sports whether that's reeling in a thrashing 10-pound large-mouth bass, or sprinting those last few steps to the finish line. Our national sponsorships let customers know CITGO is the place for them.
We combine our advertising with these sponsorships to show consumers we have the same interests. Through this connection, CITGO sponsorships increase retail traffic and strengthen our brand position in the minds of consumers.
CITGO is the title sponsor of all BASSMASTER Tournament Trail events. We've also committed significant resources to support BASSMASTER's B.A.S.S. Federation, Conservation and CastingKids programs.