Houston – May 29, 2012 – CITGO Petroleum is launching CITGO Good Rewards, a summer promotion that allows consumers to earn CITGO Gift Cards with eight minimum purchases of $20 or more made with a Visa card enrolled in the program. Running from June 1 through Sept. 20 in all CITGO markets, the program is designed to increase store traffic, volume and sales.
""We know that summer is an ideal time to offer incentives for consumers to shop at their local CITGO,"" said Alan Flagg, general manager of light oils marketing for CITGO. ""One of the great benefits of the CITGO Good Rewards program is that it encourages consumers to come back again and again to earn rewards for gasoline purchases. The benefit to our Marketers and Retailers is the simplicity of a turnkey promotion.""
The program utilizes the Visa Offers real-time messaging platform to confirm qualified purchases and keep account holders up-to-date on their progress toward earning a gift card. Starting June 1, customers can enroll at www.CITGOGoodRewards.com, register up to three eligible Visa cards and provide a mobile phone number to receive updates via SMS text messages. After eight purchases of $20 or more between June 1 and Sept. 20 with their enrolled Visa card, consumers will receive redemption instructions for a $15 CITGO Gift Card.
""The CITGO Good Rewards card is a great example of how Visa Offers programs make it possible for Visa account holders to earn rewards on-the-go for making everyday purchases,"" said Leigh Amaro, head of media and advertising solutions, Visa Inc. ""We designed a program with CITGO that offers value to Visa account holders and CITGO Marketers and Retailers without creating an administrative burden.""
While consumers will obviously benefit from the CITGO Good Rewards program, Marketers and Retailers can also expect to see an increase in consumer traffic and sales with no additional administration. For example, Retailers don’t need to keep track of purchases or provide the gift cards because Visa will track purchases and send notifications and CITGO will fulfill the rewards. An additional benefit to Marketers and Retailers is that the program works with any POS equipment and there is no cost to participate.
To further support the program, CITGO will run a mix of television, radio and out-of-home advertising in markets across the CITGO footprint starting in June, as well as provide Point of Purchase materials for the retail locations. On the national level, the CITGO Good Rewards program will be promoted on cable networks, websites and social networking sites.
For more information about the CITGO Good Rewards Program, visit www.CITGOGoodRewards.com.
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.
For more information about CITGO, visit www.CITGO.com.
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