When you visit your local CITGO to fill-up with gas, grab a snack, a hot cup of coffee, some groceries, and your breakfast, lunch or dinner, you're walking into a locally owned and operated business.
CITGO Offers Mystik Brand as Alternative
TULSA, Okla., September 29, 2003 - Building on the strength of an established and successful brand name, CITGO Petroleum Corporation is introducing its Mystik brand as a new alternative to the traditional CITGO branding package for those retail locations that, for various reasons, may not be viable as a CITGO branded location. Mystik branding materials will be available to marketers on October 1, 2003.
""We realized that in order for us to become the total fuels supplier for our customers, we need to offer them some choices,"" said Marty Sedlacek, general manager of light oils marketing. ""Our marketers have diverse portfolios that include strong CITGO locations as well as other locations where the new Mystik option makes more sense,"" he said.
""These locations still represent viable potential for CITGO in terms of retained volume,"" continued Sedlacek, ""and we believe that offering this option will help CITGO retain and maintain positive, productive relationships with our marketers who have a wide variety of locations,"" he said.
As a basic, no-frills branding package, the Mystik option offers attractive economies of scale and a number of benefits, including:
""The real advantage to going the Mystik route rather than a private brand is the ability to put forth an attractive, yet affordable, street presence while receiving the benefits of consistent, reliable supply of product,"" Sedlacek concluded.
The Mystik branding package includes materials for the canopy, dispensers, signs and buildings. Additionally, the package includes point-of-sale access for processing major credit cards such as Visa, MasterCard and Discover, major fleet credit cards and a full range of debit cards.
Because it is an economy option, the Mystik package does not include facility appearance funding, advertising support or the CITGO proprietary payment card program. In addition, the Mystik brand will not be available at all CITGO terminals.