What We Do

Benefits of Becoming a CITGO Fuels Marketer

Amp up your gas margins with CITGO.

Your new partner for business growth.

CITGO is so much more than a supplier. We’re a hardworking partner that knows how to drive your business forward. As a refining company, we’re dedicated to providing a quality brand image and great customer service that consistently earns rave reviews.

Each of our nearly 4,100 CITGO gas stations is locally owned and independently operated. This is a great opportunity to expand with a company that’s been helping retailers grow for over 110 years. Here’s what you can expect with our Brand License Program.

Low-cost entry to maximize profits
High quality and bold Illuminate branding
TOP TIER+™ TriCLEAN®
Club CITGO® loyalty program and full Fleet Card portfolio

Give your customers our most advanced fuel yet.

TOP TIER+™ TriCLEAN has 50% more cleaning agents for better power and performance and improved engine life.* In fact, consumers prefer the cleaning properties in all grades of CITGO fuel. And positive perceptions of our fuel’s cleaning properties have increased by 15% in recent years.

CITGO is committed to empowering retailers to effortlessly support consumers with gasoline engineered to meet the demand of today’s drivers. It’s a win-win all around.

* CITGO TriCLEAN additive package contains 3 detergent components vs. the previous version which contained 2 detergent components. Actual results are based on continuous use and may vary depending on vehicle type and age, personal driving habits, and gasoline previously used.

Consumers can’t miss the CITGO bold brand look.

First impressions matter. Elevate your store’s branding with our state-of-the-art Illuminate branding solutions.* Our signage is turning heads with its strong visual appeal, making CITGO stations “pop” while conveying an image of comfort, safety and cleanliness at each station.

Here are a few elements of the Illuminate program that are commanding consumers’ attention:

Sleek, brushed aluminum cladding
Eyebrow lighting
Under-canopy reflective paint

* Brand materials and reasonable installation costs will be amortized against each location for 60 months pending credit approval.

Built to drive business

A Loyalty Program that delivers.

Partner with CITGO and we’ll connect you to one of the fastest growing loyalty programs. Club CITGO is a surefire revenue generator that saves customers money. And it’s easy for station owners to implement.

We ensure Club CITGO locations get full support – from training and a dedicated call center to 100% funded national merchandise deals. This is a loyalty program that shows our loyalty to your growth objectives.

Your customers automatically get a 3¢ rollback reward on fuel purchases in addition to monthly rewards such as Triple Tuesdays (9¢) and 5¢ Fridays.
3% average fuel volume growth at participating locations YOY from September 2024 to September 2025.
$9,800 annual incremental margin per location for Club CITGO Retailer participants based on September 2025 same store results.

Giving you all the credit you deserve.

CITGO wants to give our loyal fleet customers the solutions they need and the bottom-line savings they deserve. Our Fleet cards offer the complete fuel management solution for area fleet managers and small business owners. * It’s all about saving you money, while growing your volume.

Take advantage of the benefits of CITGO Fleet cards.

CITGO Fleet Cards offer lower transaction fees than other third-party cards
Three Fleet Card types and fuel rebates up to 7¢ per gallon*

* WEX personnel will navigate fleets to the card product that matches their fleet size.

Unmatched customer support.
Unlimited growth potential.

CITGO knows station owners have unique operational challenges. Our retailer-centric approach is here to keep you moving ahead of the competition.

Here are just a few highlights:

No-cost, hands-on seminars tailored to your business needs
One-on-one site visits
Working lab to test programs, processes and procedures
Learn more at MyCITGOStore.com

We think you’ll appreciate the CITGO commitment to being the easiest brand to work with. Let’s keep the conversation going – no commitment, just a great opportunity to expand your business growth with CITGO.